National baseline
Establish overall cohort shape, event quality and the scale of variation before comparing regions.
Useful for · measurement readinessMalaysia market map
Choose a geographic lens your data can carry.
Our market map is a working framework—not a fixed segmentation. It helps teams match a regional question to a responsible level of detail.
Map your analysisMYsignal by context
Three useful resolutions
Start broad. Add detail only when it changes the decision.
Every view is checked against sample size, acquisition mix, app version and user tenure. Geographic labels alone do not explain behaviour.
Regional clusters
Group comparable markets such as Klang Valley, Northern, Southern, East Coast, Sabah and Sarawak when the question and sample support it.
Useful for · planning and prioritisationState or urban area
Investigate a specific opportunity with clear suppression thresholds and appropriate comparison cohorts.
Useful for · targeted experimentsThe guardrails
A map should reveal a pattern, not expose a person.
- Use consented, purpose-appropriate data
- Suppress sparse or identifying combinations
- Report uncertainty and missingness
- Test alternative explanations before recommending action